The Filter
It knows what you like

www.TheFilter.com is an engaging web destination, and a smart tool that helps you discover (or rediscover) entertainment content.  It acts like a Virtual DJ (or Life Jockey) that knows what you like and helps to filter all the stuff out there on the web to find digital media (music, movies, web video) that you will like.  It also has a strong social dimension that makes it really easy for you to share recommendations directly with your friends. The technology blends proprietary Artificial Intelligence algorithms with social recommendations – enabling you to filter content using your own tastes as well as using the tastes of friends, experts or even a favourite celebrity.

In addition, TheFilter licenses its core recommendation engine to a range of leading digital media companies.

TheFilter has won a series of accolades in the US and Europe, including;

• Red Herring Top 100 European tech company
• One of the UK’s top 20 tech companies for WebMission 2008
• OnHollywood Top 100 disruptive companies
• AlwaysOn Top 250 global tech companies
• One of only six finalists for Popkomm – selected from all over Europe
• Nominated for Industry Standard’s Innovation Awards by its readers.

Eden is a co-investor in TheFilter alongside musician Peter Gabriel.  The company was established in Bath in 2004.

Eden contact: Charles Grimsdale

www.TheFilter.com

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